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brands·10 min read

NIL Valuation Guide: How Brands Price College Athlete Sponsorships

Brand manager's framework for determining fair market value for NIL deals based on follower count, engagement rate, sport, division level, and market demographics with 2025 pricing benchmarks.

Inside the product

Real UI · not a mockup
5-min verify
Gatorade
Domain confirmed

Free · private beta

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TexasFootball20K+ IGHSVerified

248 athletes match

Post brief

Summer G-Fuel Campaign

$1,500 · 2 posts + 1 story

32 opt-ins

NIL Valuation Guide: How Brands Price College Athlete Sponsorships

Brand manager's framework for determining fair market value for NIL deals based on follower count, engagement rate, sport, division level, and market demographics with 2025 pricing benchmarks.

The core idea

Brand manager's framework for determining fair market value for NIL deals based on follower count, engagement rate, sport, division level, and market demographics with 2025 pricing benchmarks.

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Have a topic we should cover next? Email jay@flytstudios.com