All guides
brands·10 min read

NIL Valuation Guide: How to Price Athlete Endorsement Deals in 2025

Data-driven framework for brands and agents to accurately value NIL deals based on follower count, engagement rates, sport, division level, and market comparables. Includes pricing calculator and negotiation tactics.

Inside the product

Real UI · not a mockup
5-min verify
Gatorade
Domain confirmed

Free · private beta

Filter network
Filters
TexasFootball20K+ IGHSVerified

248 athletes match

Post brief

Summer G-Fuel Campaign

$1,500 · 2 posts + 1 story

32 opt-ins

NIL Valuation Guide: How to Price Athlete Endorsement Deals in 2025

Data-driven framework for brands and agents to accurately value NIL deals based on follower count, engagement rates, sport, division level, and market comparables. Includes pricing calculator and negotiation tactics.

The core idea

Data-driven framework for brands and agents to accurately value NIL deals based on follower count, engagement rates, sport, division level, and market comparables. Includes pricing calculator and negotiation tactics.

Where this lives on Flythouse

Flythouse is the athlete career OS — one place where athletes, agents, brands, and programs run the pipeline this guide describes. Free to try; no credit card required.

Ready when you are

Get on Flythouse — free during private beta.

No credit card, no demo call. Sign up in under a minute and start building your permanent Flythouse page today.

Have a topic we should cover next? Email jay@flytstudios.com