Flythouse Guides

Playbooks for the athlete economy.

Deep-dive guides for athletes, agents, brands, and programs. Written by the Flythouse team, updated monthly.

brands·10 min

NIL Valuation Guide: How to Price Athlete Endorsement Deals in 2025

Data-driven framework for brands and agents to accurately value NIL deals based on follower count, engagement rates, sport, division level, and market comparables. Includes pricing calculator and negotiation tactics.

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programs·9 min

How Athletic Directors Can Streamline Transfer Portal Management in 2025

Operational guide for ADs and coaching staff to track transfer portal entries, evaluate prospects, manage compliance windows, and coordinate recruiting efforts.

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agents·12 min

How to Build a Sports Agency Client Roster from Scratch in 2025

Step-by-step playbook for new and emerging sports agents to recruit their first 10-20 athlete clients, including outreach templates, compliance checklists, and CRM setup.

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agents·10 min

Sports Agent Contract Templates: What to Include in Your First Representation Agreement

Legal guide for sports agents covering standard representation agreement clauses, commission structures, termination terms, and state-specific requirements.

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brands·10 min

NIL Valuation Guide: How Brands Price College Athlete Sponsorships

Brand manager's framework for determining fair market value for NIL deals based on follower count, engagement rate, sport, division level, and market demographics with 2025 pricing benchmarks.

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athletes·6 min

The Athlete Career OS: Why Every Athlete Needs a Digital Home Base

In 2026, an athlete's career is spread across Hudl, Instagram, MaxPreps, 247Sports, and DMs. Here's why a single career OS wins.

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