FLYT Studios

Hope Energy: The Mission

Hope Energy: The Mission

This Is The Story Of Hope

By Jay Pernell

July 25, 2026

The Story Of 1 Billion Cans Sold

Dreams League — Feature

This Can Was Built for Something Bigger Than the Shelf

Hope Energy is not another energy drink with a cross on the label. Every ingredient, every feature, every dollar behind it was built with intention — and a calling that spans generations.

By Dreams League Staff  •  Newport, KY

"We can't say our brand represents Jesus and then offer people a drink loaded with sucralose. Kingdom excellence means integrity when no one's looking."

— Jordan Nevels, Founder, Hope Energy

Most energy drinks want you to stop reading at the brand name. The logo is flashy. The athlete is famous. The marketing is loud enough that you never think twice about what is actually in the can. Hope Energy was built on the exact opposite principle. The founder — Jordan Nevels, a product formulator who has spent years studying supplements, ingredients, and manufacturing — wants you to read every label. Study it. Compare it to the top three best-selling energy drinks in the world. And then make your choice.

He is that confident in what is inside Hope. Because he built it himself, from scratch, with kingdom excellence as the only standard that mattered.

THE FORMULA

Hope contains no sucralose. No artificial sweeteners or flavors. No preservatives. No cheap caffeine anhydrous. No synthetic B12 cyanocobalamin — a form of vitamin B12 that contains trace amounts of cyanide and shows up in nearly every major energy drink on the market. Seven trademarked ingredients, organic flavors, and a formulation that was built to honor the body God gave you.

Jordan knows the industry from the inside. He has done the manufacturing runs. He has read the labels that other brands don't want you to read. And he decided that if he was going to put his name on something — if he was going to say this product represents the kingdom — it had to be the best product on the market. No compromises.

What's Not in the Can

0

Sucralose or Artificial Sweeteners

7

Trademarked Ingredients

$1

Donated Per Can Sold

1B

Cans — The Stated Vision

THE CAN ITSELF

Hope is not just what is inside the can. It is what is on it. The design was built with intention at every level. The cross and the word "Hope" are printed in premium luminescent ink — they glow in the dark. A reminder, as the site says, to let your light shine everywhere you go. But the moment that stops people cold is when they chill the can for the first time.

The praying hands on the can are printed with thermochromic ink. When the temperature drops, the hands shift — turning blue — and a white eagle rises from within them. It is not decorative. It is Isaiah 40:31, made visible. That is the verse that has driven Jordan Nevels his entire career. The reason FLYT Studios exists is named after that same passage. And it is the verse printed on the side of every single can of Hope Energy. The eagle on the can is not a logo. It is a promise.

"But those who hope in the Lord will renew their strength. They will soar on wings like eagles; they will run and not grow weary, they will walk and not be faint."

— Isaiah 40:31

THE MISSION

One dollar from every can sold goes directly to a nonprofit or community organization. That is not a marketing line. It is built into the model. Hope was never designed to be a product that accumulates wealth for its founder and stops there. The vision behind it — rooted in the Nevels family legacy, in a father who preached for nearly half a century without ever being paid what he was worth — is to generate enough revenue that the kingdom can be funded at a scale most people cannot imagine.

Jordan has said it plainly: God gave him the vision. God gave him the product. The provision is the mission — to bless people far beyond himself, starting with the parents who dedicated their lives to a calling that the world never applauded.

The QR codes on the can reflect that same heart. Scan "Need Hope?" and you land on a page filled with short video messages from pastors and leaders across the country — real ministry, on demand, at the moment someone picks up a can and needs a word. The Hope Hotline is active 24 hours a day, seven days a week. You can call and receive spoken prayer from a pastor. You can leave a personal prayer request after the beep. It is the most quietly powerful thing on a can of any drink in any store in America. And most people will walk right past it until the moment they actually need it.

THE VISION

Jordan Nevels is not building Hope Energy to compete with Red Bull or Monster. He is building it to put one billion cans of the gospel into the world and reinvest one billion dollars into kingdom impact. That is the stated vision on the Hope Energy website. It is not aspirational language — it is a target, backed by a founder who has already proven in a gym in Newport, Kentucky that when God is the source, the results do not follow normal rules.

The athletes in his corner — All-Americans, D1 commits, a minor league baseball player preparing to be baptized in the gym — are not spokespeople he hired. They are people he poured into for years before Hope existed. They are asking to promote it because they have seen firsthand what happens when Jordan Nevels commits himself to something. The drink is excellent. The mission behind it is bigger. And the man behind both has been getting ready for this his entire life — one class, one prayer, one athlete at a time.

Hope is available now. The can is real. The eagle is waiting to rise. And if you are the kind of person who wants your energy drink to mean something — to fuel your body, point you toward God, and help someone you will never meet — this one was made for you.

"This is my command: Love each other."

— John 15:17

Hope Energy — The Vision Behind the Can

The Formulator

Jordan Nevels spent years studying supplements and manufacturing before building Hope from scratch.

The Formula

Seven trademarked ingredients, no compromises, built to honor the body God gave you.

The Can

Luminescent ink and a thermochromic eagle bring Isaiah 40:31 to life the moment the can gets cold.

The Ministry

The Hope Hotline and "Need Hope?" QR code put real pastoral care in every hand that picks up a can.

The Vision

One billion cans of the gospel into the world, and one billion dollars reinvested into kingdom impact.

Hope Energy  •  Jordan Nevels, Founder  •  Newport, KY  •  HOPENRG.COM  •  Dreams League Original